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Onepoint – A New Direction

Welcome to a new-look Onepoint, with a refreshed brand and stories to tell.

The logo has changed, the colour palette evolved, the website lost weight. It’s less about tech and more about people. To understand why, here’s Fall of Man storyteller Ally Millar.

Onepoint’s new logo represents people and data, togetherness and common purpose. Elements may begin life scattered and isolated, but when they find form and start to flow as one we get progress. We get something unique.

Fall of Man’s first visit to Onepoint’s north London HQ was a revelation. These are some of the most chilled out techies around. Between them, Onepoint’s multinational team of experts speak a dozen languages, have more degrees than a thermometer and – somewhat surprisingly for coders and developers – prefer herbal tea and fruit to Red Bull and junk.

As we got to know, the extra-curricular activities of Onepoint’s people involved a lot of self-learning and academic study. Lecturing at colleges too. Some team members make apps, others play musical instruments at near-savant level. There’s martial artists, world travellers, furious readers, polyglots and sport enthusiasts. But one commonality is that team members all donate their time and talents to others via education, charities and community organisations.

The company’s founder is Shashin Shah, an inspiring figure whose journey started in Idi Amin’s Uganda. As part of Amin’s decree to expel Asian peoples from the country through the 1960s, Shashin had to leave his homeland and start again. Landed in London, Shashin put himself through university, training in IT and carving out an exceptional career in the field; founding Onepoint in 2005 and picking up awards for his charity work as he went.

The company he built is infused with charitable and humanist principles. Mindfulness is one of the cornerstones of the organisation and its practice has been promoted since day one. In fact, gentle music is piped into the office on the hour; it’s a cue for people to take a mini time-out and breathe. This group of chilled out techies are big believers in taking a patient, long-sighted and holistic view. And that approach flows in all areas.

The usual buddy and peer-to-peer learning schemes are in place at Onepoint, but mentoring here runs much deeper. Onepoint proactively reaches out into the community, working with local schools and universities to engage to the next generation and offer apprenticeship and work experience to those youngsters keen to experience a creative and nurturing digital environment.

Suffice to say, there’s no real hierarchy at Onepoint. In order to get a balanced and democratic perspective, all team members – regardless of seniority – are consulted and involved in big business decisions.

With all that said, it’s hardly a surprise many Onepoint employees have been there for a decade or more. Some since day one. Given the high demand for dev skills in today’s climate, that fact is remarkable.

The solid retention game is evident on the client roster too. Not only do Onepoint clients stick around, the company – a humble firm based in a sleepy north London neighbourhood – frequently finds itself pitching against FTSE players for big contracts. And winning.

Such depth, colour and essence, however, wasn’t conveyed in the previous brand. This magical little company is constantly at capacity owing to a constant stream of repeat business and word-of-mouth advertising so revamping the brand had, by necessity, fallen down the list.

But when time came in late 2017, Fall of Man’s task was to try to conclusively capture, package and present Onepoint’s spirit. And our starting point was clear.

Peer to peer, client to agency and through its partner network, Onepoint relationships are built on a bedrock of trust. The company’s staff retention, repeat business, outreach work, and impressive lifespan – particularly for an indie business in a competitive and fast-evolving sector – are all testament to that.

So starting with trust as our rebrand centrepiece, a collaborative and iterative branding process kicked off with a full team workshop. You’d think a dozen people from just as many backgrounds would disagree and squabble, yet themes of harmony, togetherness, value, expertise and creativity began to coagulate around that centrepiece. All those ingredients were rolled into the recipe.

For this industry, it really feels different. Data companies often have a look. There’s clinical switchboards and animated data points; there’s codes, numbers and dashboards-in-action. The industry sound is similarly predictable with claims of the most this and the best that; the fastest, leanest, strongest

Onepoint is a business with a significant body of client work, highly skilled people and a successful history of innovation. But more than its tech, the company’s X-Factor is its people. Remarkable human beings drive Onepoint, not bits, bytes or big claims.

So the new website is awash with images of those people, and reading about the team brings a little more story and personality to each of the human beings that comprise this business whole. The brand has been infused with new colour, and flicks of a joyful, sun-tinged yellow offer a touch of exuberance in a sea of subtlety.

Perhaps the execution is more abstract than verbose, but the new Onepoint company tagline encapsulates the approach and the totality of the message. DATA VALUES PEOPLE.

Separately, these three words speak to the essence of Onepoint. We are a data company. We are powered by our values. We are the sum of our people. Take away any of the three and Onepoint will cease to be Onepoint. You can have a data company without values, but it doesn’t look like this.

Together, the phrase DATA VALUES PEOPLE is a nod at the skepticism that surrounds the data industry – and Onepoint’s drive to be different. They recognise that data values people: people are the raw material on which the data industries are built. Data needs to value the fact that it is, without people, a dead and abstract concept. We often lose sight of the notion that data – even with its futuristic learning capabilities – is just another tool humans have created in order to solve problems; to make life easier and more efficient.

So often the message is clouded and shrouded, but data innovation is another chapter in humans’ quest to solve problems – a journey that started with our cavemen ancestors.

Data needs people to survive and thrive, so it must keep to a value system. And I’ve never met a company with a more prominent, yet understated, value system than Onepoint.

So we invite you to explore Onepoint, the data, the values, the people. We invite you to come see what we see.

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