Frontline Case Study | Onepoint UK

Frontline Case Study

UK magazine sales and distribution business, analyse sales data and build buyer behaviour predictive data models

Established in 1986 Frontline is one of UK’s leading magazine sales and distribution companies. With joint partnership with Haymarket Media Group BBC Worldwide / Immediate Media Company they currently have an employee strength of 230.

Representing 42% of the magazine category, their sales figure touched 309m copies of their 800 different magazines through over 55,000 retail outlets ranging from the biggest superstore to the smallest newsagent. Frontline on behalf of the PPA commissioned Onepoint to help analyse the impact of digital magazine sales on the market in the UK.

Case Studies Category


Retail, Publishing


AWS, Talend, Jaspersoft


Cloud computing, ETL, Data Integration


Architecture Services, System Integration Services, Software Development

Business Drivers

As a magazine distribution company, Frontline has been exploring investing in the digital magazine marketplace, which is a newly emerging market that is quite promising:

  • Frontline was interested in assessing its role in the digital magazine distribution market.
  • To understand customer churn behaviour and how price impacts customer buying pattern.
  • To understand the typical buying pattern for digital magazines across various customer segments.
  • To conduct customer segmentation based on buying patterns.

The PPA were interested in overall impact on the UK marketplace of digital magazine sales and wanted to provide each participating publisher access to analytical reports compared with the overall industry.

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